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The rugged final frontier of innovation – Execution.
I always smile when people talk about the ‘fuzzy’ front end of innovation, ‘fuzzy’ tells a story. I think we should name the back end of innovation as ‘rugged’ to tell an equally important story. This...
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Mission Critical for Innovation – Final Delivery
Why is it that for some firm’s innovation seems to be incredibly rewarding yet for the majority it remains at best an unfulfilled promise. Why does innovation present such a stark choice, often fraught...
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The last five yards – the really hard part
It seems so simple doesn’t it – “bringing final ideas to market”. So easy to say, yet it does seem so very hard to achieve. Everything we should be aiming towards boils down to the judgement of a...
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